Positioning: The Battle for Your Mind (Twentieth Anniversary Edition)

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9780070533752: Positioning: The Battle for Your Mind (Twentieth Anniversary Edition)

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AL Ries, Jack Trout
Published by Tata Mcgraw-Hill Publishing
ISBN 10: 007053375X ISBN 13: 9780070533752
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Book Description Tata Mcgraw-Hill Publishing. Book Condition: New. 007053375X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # MO9780070533752

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AL Ries, Jack Trout
Published by Mc Graw Hill India (2008)
ISBN 10: 007053375X ISBN 13: 9780070533752
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Book Description Mc Graw Hill India, 2008. Soft cover. Book Condition: New. International Edition. Territorial restriction maybe printed on the book. International Edition. Different ISBN and Cover image but contents are same as US edition. Bookseller Inventory # 341202

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AL Ries, Jack Trout
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Book Description Book Condition: New. Brand New Book In Mint Condition. Shipping With Trackable Method. INTERNATIONAL EDITION. Softcover in Black and White or Color.No APO/FPO Addresses Please. Bookseller Inventory # 9780070533752NHS

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AL Ries, Jack Trout
Published by Mc Graw Hill India (2008)
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Book Description Mc Graw Hill India, 2008. Paperback. Book Condition: New. Bookseller Inventory # Adhya-9780070533752

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AL Ries, Jack Trout
Published by Tata McGraw-Hill Education Pvt. Ltd. (2003)
ISBN 10: 007053375X ISBN 13: 9780070533752
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2003. Softcover. Book Condition: New. First edition. .Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning. --David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I`ve ever read. I recommend it highly!" --Spencer Johnson, MD, co-author of The One Minute Manager It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer`s mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer`s mind that reflects a company`s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people`s minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one. Table of contents Introduction Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can`t get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Country: Belgium. Chapter 16: Positioning a Product: Milk Duds. Chapter 17: Positioning a Service: Mailgram. Chapter 18: Positioning a Long Island Bank. Chapter 19: Positioning the Catholic Church. Chapter 20: Positioning Yourself & Your Career. Chapter 21: Six Steps to Success. Chapter 22: Playing the Positioning Game. Index Printed Pages: 264. Bookseller Inventory # 23610

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AL Ries, Jack Trout
Published by Mc Graw Hill India (2008)
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Book Description Mc Graw Hill India, 2008. Paperback. Book Condition: New. Bookseller Inventory # Adhya-9780070533752

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AL Ries, Jack Trout
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Book Description Mc Graw Hill India. Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # NEWADHBK-667

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AL Ries, Jack Trout
Published by Tata McGraw-Hill Education Pvt. Ltd. (2003)
ISBN 10: 007053375X ISBN 13: 9780070533752
New Softcover First Edition Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2003. Softcover. Book Condition: New. First edition. .Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning. --David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I`ve ever read. I recommend it highly!" --Spencer Johnson, MD, co-author of The One Minute Manager It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer`s mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer`s mind that reflects a company`s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people`s minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one. Table of contents Introduction Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can`t get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Country: Belgium. Chapter 16: Positioning a Product: Milk Duds. Chapter 17: Positioning a Service: Mailgram. Chapter 18: Positioning a Long Island Bank. Chapter 19: Positioning the Catholic Church. Chapter 20: Positioning Yourself & Your Career. Chapter 21: Six Steps to Success. Chapter 22: Playing the Positioning Game. Index Printed Pages: 264. Bookseller Inventory # 23610

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AL Ries, Jack Trout
ISBN 10: 007053375X ISBN 13: 9780070533752
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Book Description Softcover. Book Condition: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GBBD1433222

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AL Ries, Jack Trout
ISBN 10: 007053375X ISBN 13: 9780070533752
New Softcover First Edition Quantity Available: > 20
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Book Description Softcover. Book Condition: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and cover design are exactly same as mentioned. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content Same as U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GBBDIN1433222

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