Positioning: The Battle for Your Mind (Twentieth Anniversary Edition)

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9780070533752: Positioning: The Battle for Your Mind (Twentieth Anniversary Edition)
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Positioning: The Battle For Your Mind is a business classic and provides readers expert, time-tested advice on advertising and branding.

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Other Popular Editions of the Same Title

9780071359160: Positioning: The Battle for Your Mind, 20th Anniversary Edition

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ISBN 10:  0071359168 ISBN 13:  9780071359160
Publisher: McGraw-Hill Education, 2001
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9780446347945: Positioning: The Battle for Your Mind

Grand ..., 1993
Softcover

9780070652644: Positioning: The Battle for Your Mind (1st Edition Revised)

McGraw..., 1985
Hardcover

9780070652637: Positioning: The Battle for Your Mind

McGraw..., 1980
Hardcover

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Book Description Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1433222

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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2003. Softcover. Condition: New. First edition. .Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning. --David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I`ve ever read. I recommend it highly!" --Spencer Johnson, MD, co-author of The One Minute Manager It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer`s mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer`s mind that reflects a company`s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people`s minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one. Table of contents Introduction Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can`t get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Country: Belgium. Chapter 16: Positioning a Product: Milk Duds. Chapter 17: Positioning a Service: Mailgram. Chapter 18: Positioning a Long Island Bank. Chapter 19: Positioning the Catholic Church. Chapter 20: Positioning Yourself & Your Career. Chapter 21: Six Steps to Success. Chapter 22: Playing the Positioning Game. Index Printed Pages: 264. Seller Inventory # 23610

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