This definitive advertising and promotion management text is primarily aimed at undergraduates taking descriptive courses in advertising. The text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw-Hill College, 1987. Hardcover. Book Condition: New. Bookseller Inventory # SONG0070539073
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800705390751.0