Items related to Advertising and Promotion Management (McGraw-Hill Series...
This definitive advertising and promotion management text is primarily aimed at undergraduates taking descriptive courses in advertising. The text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill College
- Publication date1987
- ISBN 10 0070539073
- ISBN 13 9780070539075
- BindingHardcover
- Edition number1
- Number of pages647
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Advertising and Promotion Management
Published by
McGraw-Hill Companies
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0070539073I5N00
Buy Used
US$ 6.61
Convert currency
Stock Image
Advertising and Promotion Management
Published by
McGraw-Hill Companies, The
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17043254-75
Buy Used
US$ 6.95
Convert currency
Stock Image
Advertising and Promotion Management
Published by
McGraw-Hill Companies, The
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38893386-75
Buy Used
US$ 6.95
Convert currency
Stock Image
Advertising and Promotion Management (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill College
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_289236960
Buy Used
US$ 4.00
Convert currency
Stock Image
Advertising and Promotion Management (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill College
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Acceptable. Item in acceptable condition including possible liquid damage. As well answers may be filled in. May be missing DVDs, CDs, Access code, etc. 100%Money-Back Guarantee! Ship within 24 hours!!. Seller Inventory # 570SDV000JNC_ns
Buy Used
US$ 5.90
Convert currency
Stock Image
Advertising and Promotion Management (Mcgraw-Hill Series in Marketing)
Published by
McGraw-Hill College
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00070539073-G
Buy Used
US$ 4.45
Convert currency
Stock Image
Advertising and Promotion Management
Published by
McGraw - Hill Book Company, Inc., New York, et al.
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Decorative Hardcover. Condition: Good. No Jacket. James Handler (Cover Design); Lorinda Morris/Photoquest, Inc. (Photo Research) (illustrator). 649 pp. Solidly bound copy with moderate use. Highlighter markings throughout text and moderate foxing on page edges. No dj. Seller Inventory # 4iGe0018
Buy Used
US$ 10.00
Convert currency
Stock Image
ADVERTISING AND PROMOTION MANAGEMENT, [International edition],
Published by
McGraw-Hill Book Company, New York -
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description softcover, 6" x 8½" 650 pages This book presents a completely new approach to the management of advertising and (sales) promotion; although the approach is new, this book covers all the standard, major topics. Questions covered in the eight parts of this book include: What are the purposes of advertising & promotion? How should the manager plan for advertising & promotion? How do advertising & promotion contributed to profit? Should the emphasis be on sales or on competitive market share? How does a target audience differ from market segment, and how is the target audience selected? and many, many more covering target audience action objectives, creative strategy, media strategy, etc. etc. Book in AS NEW condition. Seller Inventory # 39432
Buy Used
US$ 11.94
Convert currency
Stock Image
Advertising and Promotion Management (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill College
(1987)
ISBN 10: 0070539073
ISBN 13: 9780070539075
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # ERICA75800705390735
Buy Used
US$ 188.45
Convert currency