Advertising Communications and Promotion Management

3.88 avg rating
( 8 ratings by GoodReads )
 
9780070539433: Advertising Communications and Promotion Management

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 114.00
US$ 109.93

Convert Currency

Shipping: US$ 2.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Rossiter, John R.; Percy, Larry
Published by McGraw-Hill Companies (1997)
ISBN 10: 007053943X ISBN 13: 9780070539433
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11007053943X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 109.93
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds