Strategic management: Concepts and experiences (McGraw-Hill series in management)

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9780070543034: Strategic management: Concepts and experiences (McGraw-Hill series in management)

Presenting case and text material designed to help students understand the methods of successful strategic management, this volume includes examples from both small and large business. Many of the 36 cases are international and address global issues; three cases discuss strategic management of not-for-profit organizations. Strategy in action boxes aim to bring theory to life by highlighting companies such as Johnson & Johnson, Honda, Heineken, Toys-R-Us and Quaker Oats.

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This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues involved: forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.

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