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This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues involved: forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.
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- PublisherMcGraw-Hill Companies
- Publication date1986
- ISBN 10 0070543038
- ISBN 13 9780070543034
- BindingPaperback
- Number of pages883
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Strategic management: Concepts and experiences (McGraw-Hill series in management)
Published by
McGraw-Hill
(1986)
ISBN 10: 0070543038
ISBN 13: 9780070543034
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