Presenting case and text material designed to help students understand the methods of successful strategic management, this volume includes examples from both small and large business. Many of the 36 cases are international and address global issues; three cases discuss strategic management of not-for-profit organizations. Strategy in action boxes aim to bring theory to life by highlighting companies such as Johnson & Johnson, Honda, Heineken, Toys-R-Us and Quaker Oats.
"synopsis" may belong to another edition of this title.
This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues involved: forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2749324535
Book Description McGraw-Hill. Hardcover. Book Condition: Fair. Bookseller Inventory # G0070543038I5N00
Book Description McGraw-Hill. Book Condition: Good. . Bookseller Inventory # L18A-wppa7256n
Book Description McGraw-Hill, 1986. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0070543038
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800705430344.0