Scales for Measurement of Attitudes

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9780070564985: Scales for Measurement of Attitudes

Today attitude research occupies a central position in social psychology. Although the contributions of this research have been undeniably great, it is an unfortunate fact that much effort has been wasted because of the lack of suitable instruments of measurement. This has resulted in two complimentary results: the research undertaken is often not directly comparable, and the quality of the instruments employed is often poorer than it would be if existing scales had been used and improved. Finally, the situation creates a practical difficulty: the researcher is often forced to develop his own scale or to spend valuable time searching for a suitable scale - time that might more profitably have been spent on the research project itself. Thus, attitude research is severely hampered by the lack of inaccessibility of research scales. Scales for the Measurement of Attitudes is the first text specifically designed to remedy this situation. Its primary purpose is to collect and describe various attitude scales which have been carefully constructed and used in research - scales that have at least minimum reliability and validity. In selecting scales, the authors also consider the method of construction, the population used, and the appropriateness of the items to the current zeitgeist. The book includes a number of scales which are widely used, although they do not meet the formal definition of a scale. It is hoped that this collection will encourage the use of standardized scales in research and, as a consequence, will improve both the quality of the scales and the research in which they are used. Chapter 1 presents theoretical considerations and defines attitude. Chapter 2 deals with methodological problems related to scale construction and to the measurement of attitudes. Chapters 3 to 10 present the attitude scales themselves. Chapter 11 summarizes and attempts to evaluate the current state of attitude measurement.

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Shaw, Marvin E.; Wright, Jack Mason
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ISBN 10: 0070564981 ISBN 13: 9780070564985
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Shaw, Marvin E. And Wright, Jack Mason
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