Running a Successful Franchise

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9780070569874: Running a Successful Franchise

A growing percentage of stores and service business in the US are franchises. This resource focuses on the special issues and day-to-day operational realities of running a franchise, rather than on selecting or buying one. It delivers the practical knowledge franchise owners and managers need to profitably run their business within the constraints of their franchise agreement. Coverage includes: "transitioning" from corporate life to franchise ownership; real world do's and don'ts for tackling a successful franchise oepration; how to set up and implement management and reporting procedures; creating purchasing and inventory control policies; developing sales and marketing programmes; and recruiting and supervising dependable employees. Special chapters focus on resolving the most common areas of confluct between franchisors and franchisees.

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Shivell, Kirk; Banning, Kent B.
Published by Mcgraw-Hill (1993)
ISBN 10: 0070569878 ISBN 13: 9780070569874
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Shivell, Kirk; Banning, Kent B.
Published by Mcgraw-Hill (1993)
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Shivell, Kirk; Banning, Kent B.
ISBN 10: 0070569878 ISBN 13: 9780070569874
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