Food Marketing Management: An International Perspective

4 avg rating
( 1 ratings by Goodreads )
 
9780070572065: Food Marketing Management: An International Perspective
View all copies of this ISBN edition:
 
 

This is appropriate for a first course in agricultural marketing. It has a managerial orientation in terms of branded products, industrial marketing, and commodity marketing. International examples are used to provide a truly global perspective to the food system. A driving philosophy for success in the food system is Total Quality Management, where all members--producers, processors, manufacturers, distributors, retailers, and food service outlets-understand that they are both suppliers and buyers and that the final quality of the consumer product depends on the actions of all people in the food system. To work together successfully, all food system members need a basic knowledge of the different areas and different types of marketing: commodity, industrial, food service, and consumer, which this book offers.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Schaffner, David J.; Schroder, William R.; Earle, Mary D.
Published by McGraw-Hill College
ISBN 10: 0070572062 ISBN 13: 9780070572065
New Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill College. TEXTBOOK BINDING. Condition: New. 0070572062 New Condition. Seller Inventory # NEW7.3061413

More information about this seller | Contact this seller

Buy New
US$ 79.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

2.

Schaffner, David J., Schroder, William R
Published by Mcgraw-Hill College (1997)
ISBN 10: 0070572062 ISBN 13: 9780070572065
New Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill College, 1997. Textbook Binding. Condition: New. Never used!. Seller Inventory # P110070572062

More information about this seller | Contact this seller

Buy New
US$ 110.72
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

David J. Schaffner; William R. Schroder; Mary D. Earle
ISBN 10: 0070572062 ISBN 13: 9780070572065
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STR-0070572062

More information about this seller | Contact this seller

Buy New
US$ 149.79
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds