Consumer Behavior and Marketing Strategy 7th Edition (INDIAN EDITION)

 
9780070601581: Consumer Behavior and Marketing Strategy 7th Edition (INDIAN EDITION)
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Book Description Softcover. Condition: New. 7th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # ABE3281

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Book Description 2005. Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA7826

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Book Description Paperback. Condition: NEW. This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label ""Not for sale in the U.S. or Canada"" and ""Content may different from U.S. Edition"" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AI_9780070601581

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Book Description Paperback. Condition: NEW. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # I_9780070601581

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Book Description Paperback. Condition: NEW. This is an International Edition Brand New. Same Title Author and Edition as listed. Standard Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Seller Inventory # IS_9780070601581

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Published by Tata McGraw-Hill Education Pvt. Ltd. (2005)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Condition: New. 5th or later edition. The seventh edition of Consumer Behavior and Marketing Strategy continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behavior knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections of this book Table of contents PART 1: A PERSPECTIVE ON CONSUMER BEHAVIOR . Chapter 1. Introduction to Consumer Behavior and Marketing. Chapter 2. A Framework for Consumer Analysis. PART 2: AFFECT AND COGNITION AND MARKETING STRATEGY. Chapter 3. Introduction to Affect and Cognition. Chapter 4. Consumers? Product Knowledge and Involvement. Chapter 5. Attention and Comprehension. Chapter 6. Attitudes and Intentions. Chapter 7. Consumer Decision Making. PART 3: BEHAVIOR AND MARKETING STRATEGY. Chapter 8. Introduction to Behavior. Chapter 9. Conditioning and Learning Processes. Chapter 10. Influencing Consumer Behaviors. PART 4: THE ENVIRONMENT AND MARKETING STRATEGY. Chapter 11. Introduction to the Environment. Chapter 12. Cultural and Cross-Cultural Influences. Chapter 13. Subculture and Social Class. Chapter 14. Reference Groups and Family. PART 5: CONSUMER ANALYSIS AND MARKETING STRATEGY. Chapter 15. Market Segmentation and Product Positioning. Chapter 16. Consumer Behavior and Product Strategy. Chapter 17. Consumer Behavior and Promotion Strategy . Chapter 18. Consumer Behavior and Pricing Strategy. Chapter 19. Consumer Behavior, Electronic Commerce, and Channel Strategy . PART 6: CASES: MARKETING STRATEGY IN ACTION Notes Glossary Name Index Subject Index Printed Pages: 594. Seller Inventory # 23145

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