Product Management 4th Edition (Mcgraw Hill Series in Marketing)

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9780070603486: Product Management 4th Edition (Mcgraw Hill Series in Marketing)

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Donald R. Lehmann; Russell S Winer
Published by McGraw Hill Education Pvt. Ltd.
ISBN 10: 0070603480 ISBN 13: 9780070603486
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Book Description McGraw Hill Education Pvt. Ltd. N.A. Book Condition: New. International Edition. Bookseller Inventory # 322977

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Donald R. Lehmann; Russell S Winer
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Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 4th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 435191

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Donald R. Lehmann; Russell S Winer
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Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 4177

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Donald R. Lehmann; Russell S Winer
Published by Tata McGraw-Hill Education Pvt. Ltd. (2005)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Book Condition: New. 4th edition. Product Management doesn`t just take you through the steps required to develop and sell a product or service-it employes a hands-on approach that gives you direct insight into how product management works in diverse markets.Other strengths that make Product management the best book. Table of contents Chapter 1: Introduction to Product Management Chapter 2: Marketing Planning Chapter 3: Defining the Competitive Set Chapter 4: Category Attractiveness Analysis Chapter 5: Competitor Analysis Chapter 6: Customer Analysis Chapter 7: Market Potential and Sales Forecasting Chapter 8: Developing Product Strategy Chapter 9: New Products Chapter 10: Pricing Decisions Chapter 11: Advertising Decisions Chapter 12: Promotions Chapter 13: Channel Management Chapter 14: Service and Direct Customer-Based Marketing Chapter 15: Financial Analysis Chapter 16: Marketing Metrics Appendix A Name Index Subject Index Printed Pages: 511. Bookseller Inventory # 21395

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Donald R. Lehmann; Russell S Winer
Published by Tata McGraw-Hill Education Pvt. Ltd. (2005)
ISBN 10: 0070603480 ISBN 13: 9780070603486
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Book Condition: New. 4th edition. Product Management doesn`t just take you through the steps required to develop and sell a product or service-it employes a hands-on approach that gives you direct insight into how product management works in diverse markets.Other strengths that make Product management the best book. Table of contents Chapter 1: Introduction to Product Management Chapter 2: Marketing Planning Chapter 3: Defining the Competitive Set Chapter 4: Category Attractiveness Analysis Chapter 5: Competitor Analysis Chapter 6: Customer Analysis Chapter 7: Market Potential and Sales Forecasting Chapter 8: Developing Product Strategy Chapter 9: New Products Chapter 10: Pricing Decisions Chapter 11: Advertising Decisions Chapter 12: Promotions Chapter 13: Channel Management Chapter 14: Service and Direct Customer-Based Marketing Chapter 15: Financial Analysis Chapter 16: Marketing Metrics Appendix A Name Index Subject Index Printed Pages: 511. Bookseller Inventory # 21395

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Book Description Softcover. Book Condition: New. 4th edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and cover design are exactly same as mentioned. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content Same as U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GBBDIN186

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Donald R. Lehmann; Russell S Winer
ISBN 10: 0070603480 ISBN 13: 9780070603486
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Book Description Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # PN_9780070603486

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