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Michael J. Etzel received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997. William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.
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Book Description McGraw-Hill Companies, The. Hardcover. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0070608482I4N01
Book Description McGraw-Hill Inc.,US, 1971. Condition: Fair. 3rd. Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Seller Inventory # GRP89015463
Book Description McGraw-Hill Inc.,US. Condition: Fair. Acceptable condition. 3rd edition. Highlighting inside. Reading copy only. Writing inside. Seller Inventory # H13E-00329
Book Description McGraw-Hill, 1971. Unknown Binding. Condition: Good. Hardcover We have 1.5 million books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed!. Seller Inventory # 287674
Book Description McGraw-Hill Inc.,US, 1971. Hardcover. Condition: Used: Good. Seller Inventory # SONG0070608482
Book Description McGraw-Hill Inc.,US, 1971. Hardcover. Condition: Good. 3rd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0070608482