Basic Marketing: A Global Marketing Approach

 
9780070620186: Basic Marketing: A Global Marketing Approach
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This edition of basic marketing builds upon its pioneering beginnings that introduced the "four ps" to the introductory marketing course. The unifying focus of this text has always been on marketing decision-making pertaining to identifying and meeting customers' needs.

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William Perreault Jr. & E. Jerome McCarthy
ISBN 10: 0070620180 ISBN 13: 9780070620186
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Book Description Softcover. Condition: New. 15th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 8-12 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 5-6 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1429962

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Perreault, Jr., William And E. Jerome Mccarthy
ISBN 10: 0070620180 ISBN 13: 9780070620186
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Book Description Softcover. Condition: Brand New. International Edition, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White or color. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Seller Inventory # STB103632

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