G C Beri Marketing Research 4E

ISBN 13: 9780070620223

Marketing Research 4E

 
9780070620223: Marketing Research 4E

This new edition of a well-known book continues to discuss comprehensively the tools and unique used for making research. The author uses theory and appropriate examples to help students in developing concepts. This edition includes recent marketing research activities in the indian landscape (rural and retail market research).apart from these new chapter, the topics of brand positioning and brand segmentation have been discuses with the help of recent examples. A new chapter on measurement and scaling has been added in this edition to make it more useful. Abundance of in-text solved examples and end-of-chapter exercise is a hallmark feature of the book.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

BERI
Published by MCGRAW-HILL EDUCATION (INDIA) LTD
ISBN 10: 0070620229 ISBN 13: 9780070620223
New Quantity Available: 10
Seller
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description MCGRAW-HILL EDUCATION (INDIA) LTD. Book Condition: New. Bookseller Inventory # AVS-9780070620223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.33
Convert Currency

Add to Basket

Shipping: US$ 4.64
From India to U.S.A.
Destination, Rates & Speeds

2.

BERI
Published by MCGRAW-HILL EDUCATION (INDIA) LTD
ISBN 10: 0070620229 ISBN 13: 9780070620223
New Quantity Available: 10
Seller
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description MCGRAW-HILL EDUCATION (INDIA) LTD. Book Condition: New. Bookseller Inventory # AVS-9780070620223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.33
Convert Currency

Add to Basket

Shipping: US$ 5.80
From India to U.S.A.
Destination, Rates & Speeds

3.

G.C. Beri
Published by Tata McGraw-Hill Education Pvt. Ltd. (2007)
ISBN 10: 0070620229 ISBN 13: 9780070620223
New Softcover Quantity Available: > 20
Seller
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2007. Softcover. Book Condition: New. 4th edition. Table of contents PART I :INTRODUCTION AND BASIC CONCEPTS 1. Introduction 2. Marketing Research Management 3. Value of Information 4. The Research Process 5. Scientific Method and Research Design PART II :DATA COLLECTION,SAMPLING AND INTERVIEWING 6. Secondary Data 7. Collection of Primary Data 8. Measurement and Scaling 9. Attitude Scales 10. Sampling Designs 11. Sample Size Decisions 12. Interviewing PART III :DATA PROCESSING , ANALYSIS AND REPORTING 13. Data Processing, analysis and Estimation 14. Testing Hypotheses 15. Bivariate Analysis 16. Experimental Designs 17. Multivariate Analysis I (Dependence Methods) 18. Multivariate Analysis II (Inter-Dependence Methods) 19. Interpretation and Report Writing PART IV :SELECTED APPLICATIONS,RURAL MARKETING RESEARCH AND ORGANISED RETAILING 20. Sales Analysis Forecasting 21. New Product Development and Test Marketing 22. Advertising Research 23. Market Segmentation and Brand Positioning 24. Export Marketing Research 25. Rural Marketing Research 26. Organised Retailing Appendix A: Ethical Issues in Marketing Research Appendix B: Statistical Tables Glossary Bibliography Subject Index Author Index Printed Pages: 597. Bookseller Inventory # 17284

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.88
Convert Currency

Add to Basket

Shipping: US$ 4.64
From India to U.S.A.
Destination, Rates & Speeds

4.

Beri, G C
Published by Mcgraw Hill Education (India) Private Limited
ISBN 10: 0070620229 ISBN 13: 9780070620223
New Softcover Quantity Available: 10
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Education (India) Private Limited. Book Condition: New. 0070620229 Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Bookseller Inventory # O_9780070620223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.73
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

G C Beri
ISBN 10: 0070620229 ISBN 13: 9780070620223
New Paperback Quantity Available: 10
Seller
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Bookseller Inventory # RO_9780070620223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.58
Convert Currency

Add to Basket

Shipping: US$ 2.65
Within U.S.A.
Destination, Rates & Speeds

6.

G.C. Beri
Published by Tata McGraw-Hill Education Pvt. Ltd. (2007)
ISBN 10: 0070620229 ISBN 13: 9780070620223
New Softcover Quantity Available: > 20
Seller
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2007. Softcover. Book Condition: New. 4th edition. Table of contents PART I :INTRODUCTION AND BASIC CONCEPTS 1. Introduction 2. Marketing Research Management 3. Value of Information 4. The Research Process 5. Scientific Method and Research Design PART II :DATA COLLECTION,SAMPLING AND INTERVIEWING 6. Secondary Data 7. Collection of Primary Data 8. Measurement and Scaling 9. Attitude Scales 10. Sampling Designs 11. Sample Size Decisions 12. Interviewing PART III :DATA PROCESSING , ANALYSIS AND REPORTING 13. Data Processing, analysis and Estimation 14. Testing Hypotheses 15. Bivariate Analysis 16. Experimental Designs 17. Multivariate Analysis I (Dependence Methods) 18. Multivariate Analysis II (Inter-Dependence Methods) 19. Interpretation and Report Writing PART IV :SELECTED APPLICATIONS,RURAL MARKETING RESEARCH AND ORGANISED RETAILING 20. Sales Analysis Forecasting 21. New Product Development and Test Marketing 22. Advertising Research 23. Market Segmentation and Brand Positioning 24. Export Marketing Research 25. Rural Marketing Research 26. Organised Retailing Appendix A: Ethical Issues in Marketing Research Appendix B: Statistical Tables Glossary Bibliography Subject Index Author Index Printed Pages: 597. Bookseller Inventory # 17284

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.88
Convert Currency

Add to Basket

Shipping: US$ 5.80
From India to U.S.A.
Destination, Rates & Speeds

7.

Beri, G C
Published by Mcgraw Hill Education (India) Private Limited
ISBN 10: 0070620229 ISBN 13: 9780070620223
New PAPERBACK Quantity Available: 5
Seller
Great Book Deals
(PATIALA, PUNJA, India)
Rating
[?]

Book Description Mcgraw Hill Education (India) Private Limited. PAPERBACK. Book Condition: New. 0070620229. Bookseller Inventory # UNIV-ASI-9780070620223

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.14
Convert Currency

Add to Basket

Shipping: US$ 4.64
From India to U.S.A.
Destination, Rates & Speeds