Corporate Information: Strategy and Management; Text and Cases

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9780070635845: Corporate Information: Strategy and Management; Text and Cases
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The text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with it.

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9780071244190: Corporate Information Strategy and Management: Text and Cases (Paperback)

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ISBN 10:  0071244190 ISBN 13:  9780071244190
Publisher: McGraw Hill Higher Education, 2006

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F. Warren McFarlan,Lynda Applegate,Robert Austin
Published by Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070635846 ISBN 13: 9780070635845
New Softcover Quantity Available: > 20
(New Delhi, India)

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Condition: New. 5th or later edition. INTRODUCTION: THE CHALLENGES OF MANAGING IN A NETWORKED WORLD Case I-1 Li and Fung (A) :Internet Issues MODULE I: BUSINESS IMPACTS Chapter 1: IT and Strategy Chapter 2: IT and Organization Chapter 3. Extending the Enterprise Chapter 4. Making the Case for IT Case 1-1 Charles Schwab in 2002 Case 1-2 Learning from Leapfrog Case 1-3 Wyndham International: Fostering High-Touch with High Tech Case 1-4 Global Healthcare Exchange MODULE II: MANAGING INFRASTRUCTURE AND OPERATIONS Chapter 5. Understanding Internetworking Infrastructure Chapter 6. Assuring Reliable and Secure IT Services Chapter 7. Managing Diverse IT Infrastructures Case 2-1 Care Group Case 2-2 The iPremier Company: Denial of Service Attack Case 2-3 Ford Motor Company: Supply Chain Strategy Reading 2-4 The Power of Virtual Integration: An Interview with Dell Computer`s Michael Dell Case 2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations MODULE III: LEADERSHIP ISSUES Chapter 8. Organizing and Leading the IT Functions Chapter 9. Managing IT Outsourcing Chapter 10. A Portfolio Approach to IT Projects Case 3-1 Cathay Pacific: Doing More with Less Case 3-2 Royal Caribbean Cruises, Ltd. Case 3-3 Rakuten Case 3-4 Telecomunicacoes de Sao Paulo S.A.(Telesp) Case 3-5 Outsourcing IT: The Global Landscape in 2004 Conclusion: The Challenges of Managing in a Network Economy Revisited CaseC-1 UCB: Managing Information for Globalization and Innovation (A) (Abridged) Case C-2 Enabling Business Strategy with IT at the World Bank Printed Pages: 668. Seller Inventory # 16896

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