9780070660007: Rural Marketing

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1.

Dogra Balram,Kharminder Ghuman
Published by Mcgraw Hill Education (India) Private Limited
ISBN 10: 007066000X ISBN 13: 9780070660007
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Book Description Mcgraw Hill Education (India) Private Limited. Book Condition: New. 007066000X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # MO9780070660007

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2.

Dogra Balram,Kharminder Ghuman
Published by McGraw Hill Education Pvt. Ltd.
ISBN 10: 007066000X ISBN 13: 9780070660007
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Book Description McGraw Hill Education Pvt. Ltd. N.A. Book Condition: New. Bookseller Inventory # 322840

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Dogra Balram,Kharminder Ghuman
Published by Tmh
ISBN 10: 007066000X ISBN 13: 9780070660007
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Book Description Tmh. Book Condition: New. Bookseller Inventory # UDH-9780070660007

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4.

Dogra Balram,Kharminder Ghuman
Published by McGraw Hill Education (2007)
ISBN 10: 007066000X ISBN 13: 9780070660007
New Softcover First Edition Quantity Available: > 20
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Book Description McGraw Hill Education, 2007. Softcover. Book Condition: New. First edition. Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting Table of contents: Chapter 1. Rural Marketing: A Conceptual Framework Chapter 2. Indian Rural Market: A Brief Profile Chapter 3. Segmentation of Rural Market Chapter 4. Rural and Urban Markets: A Comparative Analysis Chapter 5. Rural Marketing: Challenges and Opportunities Chapter 6. Rural Marketing Research Chapter 7. Rural Consumer Behaviour Chapter 8. Rural Marketing Mix Chapter 9. New Product Development for the Rural Market Chapter 10. Rural Market and Product Life Cycle Chapter 11. Rural Market and Brand Management Chapter 12. Rural Retail Channel Management Chapter 13. Principles of Innovation for Rural Market Chapter 14. Marketing Strategies for Indian Rural Market Chapter 15. Rural Marketing of MCGs Chapter 16. Rural Marketing for Consumer Durables Chapter 17. Rural Marketing and Financial Services Chapter 18. Marketing of Agricultural Inputs Chapter 19. Marketing of Agricultural Produce Chapter 20. Agricultural Co-Operative Marketing Chapter 21. Marketing of Rural Artisan Products Chapter 22. E-Rural Marketing Chapter 23. Corporate Sector in Agri-business Cultivation Processing and Retailing Chapter 24. Organised Rural Retailing Chapter 25. Rural Market Mapping Chapter 26. Social Marketing: Corporate Social Responsibility in Rural Market Chapter 27. IT for Substainable Rural Development Chapter 28. E-Governance for Rural India Printed Pages: 400. Bookseller Inventory # 18772

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Dogra Balram,Kharminder Ghuman
Published by Tmh
ISBN 10: 007066000X ISBN 13: 9780070660007
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Dogra Balram,Kharminder Ghuman
Published by McGraw Hill Education (2007)
ISBN 10: 007066000X ISBN 13: 9780070660007
New Softcover First Edition Quantity Available: > 20
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A - Z Books
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Book Description McGraw Hill Education, 2007. Softcover. Book Condition: New. First edition. Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting Table of contents: Chapter 1. Rural Marketing: A Conceptual Framework Chapter 2. Indian Rural Market: A Brief Profile Chapter 3. Segmentation of Rural Market Chapter 4. Rural and Urban Markets: A Comparative Analysis Chapter 5. Rural Marketing: Challenges and Opportunities Chapter 6. Rural Marketing Research Chapter 7. Rural Consumer Behaviour Chapter 8. Rural Marketing Mix Chapter 9. New Product Development for the Rural Market Chapter 10. Rural Market and Product Life Cycle Chapter 11. Rural Market and Brand Management Chapter 12. Rural Retail Channel Management Chapter 13. Principles of Innovation for Rural Market Chapter 14. Marketing Strategies for Indian Rural Market Chapter 15. Rural Marketing of MCGs Chapter 16. Rural Marketing for Consumer Durables Chapter 17. Rural Marketing and Financial Services Chapter 18. Marketing of Agricultural Inputs Chapter 19. Marketing of Agricultural Produce Chapter 20. Agricultural Co-Operative Marketing Chapter 21. Marketing of Rural Artisan Products Chapter 22. E-Rural Marketing Chapter 23. Corporate Sector in Agri-business Cultivation Processing and Retailing Chapter 24. Organised Rural Retailing Chapter 25. Rural Market Mapping Chapter 26. Social Marketing: Corporate Social Responsibility in Rural Market Chapter 27. IT for Substainable Rural Development Chapter 28. E-Governance for Rural India Printed Pages: 400. Bookseller Inventory # 18772

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Dogra Balram,Kharminder Ghuman
ISBN 10: 007066000X ISBN 13: 9780070660007
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Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-112375

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Dogra Balram,Kharminder Ghuman
ISBN 10: 007066000X ISBN 13: 9780070660007
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Book Description Book Condition: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-168552

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Dogra Balram,Kharminder Ghuman
ISBN 10: 007066000X ISBN 13: 9780070660007
New Quantity Available: 5
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Book Description Book Condition: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABEBOOK-168552

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Dogra Balram,Kharminder Ghuman
ISBN 10: 007066000X ISBN 13: 9780070660007
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Book Description Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK168552

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