Dogra Balram Rural Marketing

ISBN 13: 9780070660007

Rural Marketing

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9780070660007: Rural Marketing
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Rural marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting.

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