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As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.
This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.
Critical to your successful study of international business, the book provides:
So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.
Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003671874
Book Description Paperback. Condition: Very Good. International Business: Firm and Environment This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780070665644
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780070665644
Book Description Paperback / kartoniert. XX, 458 S. 1st edition; Außen etwas gealtert, Rücken geblichen, Kopfschnitt etwas fleckig; sonst in gutem Zustand. Sprache: Englisch Gewicht in Gramm: 700. Seller Inventory # 5280