Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset

 
9780070677357: Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset

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1.

Charlene M. Solomon,Michael S. Schell
Published by McGraw Hill Education (2009)
ISBN 10: 0070677352 ISBN 13: 9780070677357
New Hardcover First Edition Quantity Available: > 20
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BookVistas
(New Delhi, DELHI, India)
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Book Description McGraw Hill Education, 2009. Hardcover. Book Condition: New. First edition. hether you run a giant corporation or work in a small business, it?s more than likely that you regularly deal with people of different cultures?from customers and suppliers to salespeople and colleagues. It simply can?t be overstated: You will have trouble succeeding in business today if you don?t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today?s global business environment. Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them. Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You?ll learn how: * Intel?s powerful global corporate culture is a critical element of its historic success * Colgate-Palmolive integrates cultural understanding into its global marketing programs * GE adapts its effective management style to local business cultures You?ll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart. Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business?from hiring and motivating employees to developing winning sales pitches and marketing campaigns. Table of contents PART 1: Cultural Wisdom 1. Why Becoming CultureWise is More Important than Ever Before for Business Success PART 2: What is Culture and What is Personal Style? 2. What is Culture? Understanding the CW Cultural Dimension and Your Personal Style 3. Hierarchy 4. Formality 5. Group Dependence 6. Relationships/Connections 7. Communication Styles 8. Time Orientation 9. Control 10. Motivation Work/Life Balance PART 3: Putting CultureWise to Work 11. Creating a Global Mindset 12. Working with Diverse Colleagues and being on a Global Team 13. Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce 14. Special Issues Women Managers Encounter 15. Becoming CultureWise on an International Assignment Printed Pages: 368. Bookseller Inventory # 24300

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2.

Charlene M. Solomon,Michael S. Schell
Published by McGraw Hill Education (2009)
ISBN 10: 0070677352 ISBN 13: 9780070677357
New Hardcover First Edition Quantity Available: > 20
Seller
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description McGraw Hill Education, 2009. Hardcover. Book Condition: New. First edition. hether you run a giant corporation or work in a small business, it?s more than likely that you regularly deal with people of different cultures?from customers and suppliers to salespeople and colleagues. It simply can?t be overstated: You will have trouble succeeding in business today if you don?t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today?s global business environment. Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them. Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You?ll learn how: * Intel?s powerful global corporate culture is a critical element of its historic success * Colgate-Palmolive integrates cultural understanding into its global marketing programs * GE adapts its effective management style to local business cultures You?ll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart. Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business?from hiring and motivating employees to developing winning sales pitches and marketing campaigns. Table of contents PART 1: Cultural Wisdom 1. Why Becoming CultureWise is More Important than Ever Before for Business Success PART 2: What is Culture and What is Personal Style? 2. What is Culture? Understanding the CW Cultural Dimension and Your Personal Style 3. Hierarchy 4. Formality 5. Group Dependence 6. Relationships/Connections 7. Communication Styles 8. Time Orientation 9. Control 10. Motivation Work/Life Balance PART 3: Putting CultureWise to Work 11. Creating a Global Mindset 12. Working with Diverse Colleagues and being on a Global Team 13. Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce 14. Special Issues Women Managers Encounter 15. Becoming CultureWise on an International Assignment Printed Pages: 368. Bookseller Inventory # 24300

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