"In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer relationships and adding competitive edge to organizations. Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM. It guides the readers through the basics of CRM to the specifics of Siebel software application, giving them a conceptual grounding, and a ready roadmap to successful Siebel CRM implementation. Key features of the book: * In-depth explanation of the concept, rationale, business benefits, and frameworks of evaluation and selection of CRM systems. * Comprehensive discussion on the main components of Siebel-application modules, operating environment, and tools. * Thorough coverage of the entire project cycle from the pre-requisites and methodology of eight-phased implementation to post-implementation support issues. * In-depth coverage of the various issues like Balance Scorecard (BSC) for companies, aspects of an intelligent customer-centric enterprise, privacy and security, and future prospects. Audience: Opening new vistas to a CRM-enabled world of business, this book will be of immense value to both technical and non-technical professionals: * Business managers and business leaders seeking insight into the benefits and challenges of implementing Siebel CRM for their organizations. * Siebel CRM project managers, module leaders, and technical team members * CRM evaluation and selection team members * CRM consultants * Sales, marketing, operations and IS/IT personnel (managers and executives) * Students and teachers of computer courses "
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Vivek Kale is IT Head at the Indian Textiles and Apparel major, Raymond Ltd. He has over two decades of professional experience, including ten years of managing ERP, CRM and extended-ERP projects in SAP, PeopleSoft, Siebel, and Oracle Applications. He has worked with companies like Tata Consultancy Services (TCS), Tata Unisys, Mahindra Consulting US (now Bristlecone), Covansys US and i-flex (now Oracle Financial Services Software Ltd.). His experience includes designing, developing, and consulting on large application software, eBusiness, knowledge management, and data warehousing solutions. He has handled and consulted on various aspects of enterprise-wide information modeling, enterprise architectures, business process re-design, and, eBusiness architectures. Vivek holds M.Sc. and M.Phil. degrees in theoretical Physics. He has also authored Implementing SAP R/3: The Guide for Business and Technology Managers, Sams (2000). Vivek lives in Mumbai, India with his wife and two daughters.
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Book Description Tata McGraw Hill Education Private Limited, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 70680078