An ideal book for the students pursuing specialised courses in retailing. Also, a good source of reference for professionals This book is aimed at presenting a complete picture in terms of how the 'Visual Merchandising' (VM) function is performed in the retailing industry. Written in the Indian context, it emphasies on the point that VM is more than just a 'creative' or 'display' job. Rather, it is an important tool in the science of retailing. FEATURE HIGHLIGHTS Discussion on 'display methods' Case studies on 'window display' Discussion on Indian display standards Quality management in VM Standard Operating Procedures (SOP) Display resource guide for the benefit of readers
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SWATI BHALLA A post graduate in Fashion Communication from NIFT (National Institute of Fashion Technology, New Delhi), Swati has graduated in B.Com (H) in Financial Management and Tax Planning. She has been in the retail industry for quite some time now and understands the importance of Visual Merchandising in the retail environment. Her exposure to industry leaders like Pantaloon, Shoppers’ Stop, Rohit Bal, Uni Style Image and Big Jo’s shows in her elaborate training manuals and material used to guide and train the shop floor staff and management team of her clients. She also consults and advices showrooms and malls all over India. She also teaches Visual Merchandising at the National Institute of Fashion Technology, New Delhi under Fashion Communication (UG), Fashion Management Studies and Space Design (PG) course, at IILM Institute of Higher Education, Gurgaon under Retail (PG) course, at Institute of Apparel Management under the Fashion Retail Management (PG) course and at Pearl Academy of Fashion, New Delhi under FRMM (UG), FRM (PG) and Experience Design (PG) Course. Apart from being a guest faculty at all the above institutes, she has also been a guest lecturer at P7 Sinhgad Institute of Management, Pune. She can be reached at firstname.lastname@example.org. ANURAAG S Anuraag is an MBA in Sales & Marketing from IIMM-Indian Institute of Modern Management, Pune (now known as BIMM). He graduated in B.Com from Rajasthan University and has a diploma in Multimedia and Fashion Designing from JD Institute of Fashion Technology, Jaipur. He has over 15 years of rich experience in Design, Retail, Visual Merchandising and Store Design and has worked with retail leaders like Shoppers’ Stop Ltd., Pantaloons Retail India Limited, Landmark Group Dubai, UAE, at corporate levels. He started his career as a caricaturist and moved to Jet Airways where he went through Delivering Customer Service Excellence and Basic Customer Service Procedure Training courses.He has conducted many workshops for middle and senior management on Visual Merchandising and Developing Creativity at Shoppers’ Stop Ltd., Mumbai, Landmark Group, Dubai, National Institute of Fashion Technology, New Delhi, SISI-Small Industries Service Institute, Ministry of Small Scale Industries, Government of India, Jaipur, Future Group (Pantaloon Retail India Ltd.), Gurgaon. He has also been teaching Visual Merchandising at ARCH Institute of Fashion and Design, Jaipur and has been guest lecturer for National Institute of Fashion Technology, Delhi, Pearl Academy of Fashion, Delhi, Institute of Apparel Management, Gurgaon, Sinhgad Institute of Management, Pune, Deepshikha Institute of Fashion Technology, Jaipur and National Institute of Fashion Design, Jaipur. He recently won the merit award for Best Visual Merchandising for Axiom Telecom at In-Store Asia, VHRD Design Awards 2009 held at Bangaluru on 17th July, 2009. He can be reached at email@example.com.
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