This book is an attempt to throw light on the intricacies of 'franchising' as a strategic business model in the retail sector. It discusses comprehensively the concept of franchising, which is used as an entry route in the new markets by foreign as well as domestic investors, and also as a strategy for growth. The book will be useful for the students pursuing specialised courses in retailing as well as general management courses. Entrepreneurs, willing to enter the business arena through this route, will also find it to be a good source for reference. FEATURE HIGHLIGHTS Focus on franchising in the retail sector Discussion on evolution of franchising as a cooperative strategy Discussion on financial and legal aspects of managing a franchising Additional resources for instructors and students on the companion website
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Manish V Sidhpuria is a Reader at the Department of Business & Industrial Management, Veer Narmad South Gujarat University, Surat. He has a rich teaching and industry experience of more than 17 years. Prior to joining academics, he was associated for about eight years with the healthcare sector. For the last more than 9 years, he has been involved in postgraduate management teaching, research and consultancy. His research papers have been published in the journals of repute. The management cases written by him have been well acclaimed and have been awarded prizes at various conventions organised by the Association of Indian Management Schools. He has been associated with various academic institutions and professional organisations as visiting faculty. He has organised seminars on ethics and management, and retailing. He has organised and conducted various training programmes under the aegis of the Business Counselling Cell (BCC) of his Department.
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