"Mass Media/Mass Culture" shows the relationship between mass media and culture and how they influence each other. In addition to comprehensive coverage of the elements of the media such as history, industry operations and business trends, the book explains the mass media as catalysts of culture and cultural change. The approach gives students an opportunity to relate the importance and influence of mass media to their own lives. The third edition includes ten percent revision of the text with updated charts, graphs and the latest TV shows and films. Also included is coverage of the fall of communism in Eastern Europe and updated chapters on media and politics including the 1992 Presidential campaign.
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Book Description Mcgraw-Hill College, 1993. Paperback. Book Condition: New. Bookseller Inventory # DADAX0070708215
Book Description Mcgraw-Hill College, 1993. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-199-51-3436003
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800707082111.0