Items related to Advertising (MCGRAW HILL SERIES IN MARKETING)

Advertising (MCGRAW HILL SERIES IN MARKETING) - Hardcover

 
9780070720695: Advertising (MCGRAW HILL SERIES IN MARKETING)
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Analyzes the characteristics of media as well as looking at the dynamics of advertising from the perspectives of management-marketing, communications, creativity, and consumerism

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  • PublisherMcGraw-Hill
  • Publication date1982
  • ISBN 10 007072069X
  • ISBN 13 9780070720695
  • BindingHardcover
  • Number of pages545

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Other Popular Editions of the Same Title

9780070720671: Advertising (1980s Project/Council on Foreign Relations)

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ISBN 10:  0070720673 ISBN 13:  9780070720671
Publisher: McGraw-Hill Companies, 1977
Softcover

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  • 9780070996588: Advertising (McGraw-Hill series in marketing)

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  • 9780070996755: Advertising

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Wright, John Sherman
Published by McGraw-Hill (1982)
ISBN 10: 007072069X ISBN 13: 9780070720695
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Wright, J.S. et al
Published by Mcgraw Hill Higher Education (1982)
ISBN 10: 007072069X ISBN 13: 9780070720695
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