The Seven Secrets of Influence: Portable Power for the 21st Century

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9780070730854: The Seven Secrets of Influence: Portable Power for the 21st Century

The 7 Secrets of Influence is an invaluable resource for managers who must motivate cautious subordinates and get their projects supported by key decision-makers; for executives who need to foster interdepartmental cooperation and create a common vision of purpose; and for salespeople looking to sharpen their competitive edge and boost their productivity, in learning how to influence anyone. It s Not What You Know. It s Not Who You Know. So What is It? What you need is something of your own, an inner resource you can tap whenever it s needed. In short - influence: a set of skills that can serve you whenever and wherever you are, that you can practice anytime, anywhere, inside or outside an organization. We call it portable power. This will give you the tools and teach you the skills for how to influence anyone. This highly practical guide, filled with realistic advice on succeeding in today s unpredictable business and social climates, enables the reader to learn the skills needed to succeed in today s competitive business environment. You will learn how to influence anyone. The Seven Secrets of Influence is filled with vital information on how to influence anyone, including such topics as how to use verbal and nonverbal clues to create instant rapport, gain credibility with others, motivate cautious people, overcome the problems caused by overlapping or unclear authority, and gain the support of key decision makers for important projects. Powerful and practical, this book is essential reading and a simple, user-friendly how-to guide for any manager or communicator to influence anyone in today s tough business climate.

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About the Author:

Elaina Zuker is a seasoned businesswoman, educator, author and consultant to major corporations in the U.S. and internationally.

Her latest book, "The Seven Secrets of Influence" has been translated into four languages and was the Main Selection for the Business Week Book Club. Ms. Zuker conducts seminars on Influence, Leadership, Productivity and Change. Her consulting clients have included Avon Products, American Express, Bankers Trust, MCI, Ogilvy & Mather, Sheraton Corporation.

She has served on the faculties of Montclair State College, Mercy College, Pace University and Marymount College.

As a keynote speaker, she addresses business and professional groups on "Secrets of Influence", "Success Strategies" and other topics.

Review:

"Powerful and practical. All the secrets of influence Dale Carnegie never told you . . . and more." -- Nancy Vaughn, Executive VP Ally & Gargano Advertising

"Elaina Zuker has always been able to influence me to act on her suggestions. Now I know why! A must read for anyone in sales." -- Richard C. Bartlett, President, Mary Kay Cosmetics

"The understanding of how we influence other people -- and how they influence us -- is valuable knowledge for leaders and managers. This book takes us a long way toward gaining that understanding." --Wendy Reid Crisp, Publisher

"Winning support from others is the cornerstone of success in every aspect of our lives, but doing so takes skills most of us never develop to the fullest. Elaina Zuker's The Seven Secrets of Influence not only reveals the power of friendly persuasion, it is a wonderful step-by-step guide to making others listen to, and really hear, what we have to say." --Ilsa Whittemore, Hotel Sales and Marketing Association

Essential reading for any manager or communicator trying to get through to skittish employees and customers in today's tough business climate." --George S. Wiedemann President, Grey Direct Marketing Group,

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