Modern, comprehensive and completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales and promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful and aggressive marketing manager will need this handbook.
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Book Description Mcgraw-Hill (Tx), 1976. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP70756890
Book Description Mcgraw-Hill (Tx). Hardcover. Book Condition: Very Good. 0070844739 Very good - Light wear - Creases to dust jacket - Bumping to corners - Great reading copy!(Shelf 50 Row 3). Bookseller Inventory # SKU1049894
Book Description McGraw-Hill, London, 1976. BCE. Sixth Printing. 8vo., 428pp., black cloth. Fine in moderately edgeworn, chipped jacket. Bookseller Inventory # 20095
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800708447354.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800708447353.0
Book Description Mcgraw-Hill (Tx). Book Condition: Good. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Bookseller Inventory # Z1-G-008-00294