Handbook of International Direct Marketing

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9780070844735: Handbook of International Direct Marketing

Modern, comprehensive and completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales and promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful and aggressive marketing manager will need this handbook.

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Dillon, J.
Published by Mcgraw-Hill (Tx) (1976)
ISBN 10: 0070844739 ISBN 13: 9780070844735
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Book Description Mcgraw-Hill (Tx), 1976. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP70756890

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Dillon, J.
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Book Description Mcgraw-Hill (Tx). Hardcover. Book Condition: Very Good. 0070844739 Very good - Light wear - Creases to dust jacket - Bumping to corners - Great reading copy!(Shelf 50 Row 3). Bookseller Inventory # SKU1049894

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Dillon, J.
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Book Description Mcgraw-Hill (Tx). Book Condition: Good. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Bookseller Inventory # Z1-G-008-00294

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Dillon, John
Published by McGraw-Hill, London (1976)
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Book Description McGraw-Hill, London, 1976. BCE. Sixth Printing. 8vo., 428pp., black cloth. Fine in moderately edgeworn, chipped jacket. Bookseller Inventory # 20095

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