Advertising: What it is and how to do it

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9780070845381: Advertising: What it is and how to do it

Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.

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Roderick White
Published by McGraw-Hill Book Co (1980)
ISBN 10: 0070845387 ISBN 13: 9780070845381
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Book Description McGraw-Hill Book Co, 1980. Book Condition: Very Good. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP65705804

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Roderick White
Published by McGraw Hill Higher Education (1980)
ISBN 10: 0070845387 ISBN 13: 9780070845381
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Book Description McGraw Hill Higher Education, 1980. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 6372277

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Roderick White
ISBN 10: 0070845387 ISBN 13: 9780070845381
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Roderick White
Published by McGraw Hill Higher Education (1980)
ISBN 10: 0070845387 ISBN 13: 9780070845381
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Book Description McGraw Hill Higher Education, 1980. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0070845387

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