Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
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Book Description McGraw-Hill Book Co, 1980. Book Condition: Very Good. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP65705804
Book Description McGraw Hill Higher Education, 1980. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 6372277
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800708453813.0
Book Description McGraw Hill Higher Education, 1980. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0070845387