Understanding Canadian Business

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9780070894341: Understanding Canadian Business
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We've made a great text, greater and the current market leader leads the way again. This new edition includes more technology, a stronger, integrated e-commerce focus, coverage of how technology is impacting business, and more coverage of personal skill development as it relates to career success. All these factors combine to help show the connection between text and the real business world. The text and supporting package comprise a learning system that maximizes the student's ability to explore and establish the skills needed for future growth and success.

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About the Author:

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

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James McHugh; Susan McHugh; Paul Berman; Rita Cossa; William G. Nickels
Published by McGraw-Hill Education (2002)
ISBN 10: 0070894345 ISBN 13: 9780070894341
New Hardcover Quantity Available: 1
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Book Description McGraw-Hill Education, 2002. Condition: New. book. Seller Inventory # M0070894345

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