Philip R. Cateora International Marketing

ISBN 13: 9780070984950

International Marketing

3.52 avg rating
( 172 ratings by Goodreads )
9780070984950: International Marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

"synopsis" may belong to another edition of this title.

About the Author:

Professor Pervez Ghauri teaches Marketing at UMIST.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Philip R. Cateora
Published by McGraw-Hill Ryerson, Limited (2008)
ISBN 10: 0070984956 ISBN 13: 9780070984950
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description McGraw-Hill Ryerson, Limited, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 70984956

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 120.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds