Philip R. Cateora International Marketing

ISBN 13: 9780070984950

International Marketing

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9780070984950: International Marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

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About the Author:

Professor Pervez Ghauri teaches Marketing at UMIST.

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Philip R. Cateora
Published by McGraw-Hill Ryerson, Limited (2008)
ISBN 10: 0070984956 ISBN 13: 9780070984950
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Book Description McGraw-Hill Ryerson, Limited, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 70984956

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