Items related to Advertising (McGraw-Hill series in marketing)

Advertising (McGraw-Hill series in marketing) - Softcover

 
9780070996588: Advertising (McGraw-Hill series in marketing)
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Analyzes the characteristics of media as well as looking at the dynamics of advertising from the perspectives of management-marketing, communications, creativity, and consumerism

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  • PublisherMcGraw-Hill Education
  • Publication date1983
  • ISBN 10 007099658X
  • ISBN 13 9780070996588
  • BindingPaperback
  • Number of pages545

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Other Popular Editions of the Same Title

9780070720671: Advertising (1980s Project/Council on Foreign Relations)

Featured Edition

ISBN 10:  ISBN 13:  9780070720671
Publisher: McGraw-Hill Companies, 1977
Softcover

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    McGraw..., 1971
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  • 9780070720695: Advertising (MCGRAW HILL SERIES IN MARKETING)

    McGraw..., 1982
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  • 9780070996755: Advertising

    McGraw..., 1977
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