Sense and Respond: Capturing Value in the Networked Era

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9780071034012: Sense and Respond: Capturing Value in the Networked Era
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This text positions the Network Era as the third-and most significant-major phase in the transition of the economy from industrial- to information-based, and outlines its potential impact on the way work is conducted. Uniquely blends practitioners and academic pespectives to help readers understand the key issues of managing information technology in the 21st century. Utilizes numerous case examples to exhibit how business practices-specifically in terms of meeting customer needs-are changing in response to technological development. Based on papers presented at the Harvard Business colloquium "Multimedia and the Boundaryless World."

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