Seeking Customers, Keeping Customers, and Field Guide to Marketing

 
9780071036115: Seeking Customers, Keeping Customers, and Field Guide to Marketing

Expanded Books combine the convenience of printed books with the interactive power of a computer. Designed for the popular PowerBook or any large screen Macintosh (both of which offer high-resolution on-screen reading), this Expanded Book contains the text of two best-selling HBS Press books and a glossary of marketing terms along with features that only a technological product can offer: the ability to find words or phrases in an instant, copy and paste text (handy for writing papers or reports), move easily between the volumes to explore ideas nonsequentially, add margin comments, highlight text, and mark pages.

"synopsis" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want