Behind the success of such German companies as Daimler-Benz, BMW, Siemens, Bosch, and Krupp are hundreds of highly successful mid-sized firms that build the components that make the cars, computers, and coffee makers the world wants to buy. Accounting for half of Germany's GNP and almost all of its new jobs in the last decade, these companies embody simplicity-in product range, customer base, structure, and systems-which, this ground-breaking study shows, is the key to their success. Simplicity Wins will encourage industry leaders who have embarked on the path to simplicity and inspire those who have yet to set out.
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