Corporate Venturing: New Business Creation From Within

 
9780071036313: Corporate Venturing: New Business Creation From Within

Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new business. When managed right, corporate venturing can be the key to new growth and revitalization for established companies regardless of size. By providing management with new venture management skills that also contribute to the creation of innovative environments, the authors have increased the likelihood of new venture success. This book is essential reading for practitioners, managers, and executives who want their companies to innovate successfully.

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Press, Harvard Business School
Published by McGraw-Hill
ISBN 10: 0071036318 ISBN 13: 9780071036313
Used Paperback Quantity Available: 1
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OwlsBooks
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Book Description McGraw-Hill. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2656431360

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