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When Lean Enterprises Collide reveals a new theory of competition in which lean manufacturers become locked in a head-to-head race to create the most innovative product at the lowest price. It describes an environment in which sustainable competitive advantage ceases to exist and firms engage in a game of constant and lightning-fast leapfrogging in pursuit of transitory gains. Cooper shows that the key to success in such an environment is the integrative management of cost, quality, and functionality in which cost is the secret to survival. He describes eight innovative and aggressive cost management techniques-including target costing and value engineering-that will compliment the current wisdom, which treats TQM and time-to-market as separate strategies.
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