For the past decade, John Seely Brown's distinctive vision of how technology affects learning and work has challenged us to think differently about how we generate ideas and embed innovation in our organizations. Seeing Differently is the author's personal guide to the ideas that will shape the way we innovate into the twenty-first century. A provocative selection of articles from the Harvard Business Review, the book explores the explosive changes in the business environment, especially in the high-technology and information industries: customer needs have shifted, business strategy has been redefined, and established alliances within traditional industry boundaries have replaced clear-cut competitors. In this new context, the articles make the powerful case that business leaders must change their perspective on innovation to honor the rich interplay of art and discipline that innovation requires. They also offer new types of tools-including game theory and options analysis-for understanding how to launch new businesses and create new markets.
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Book Description Harvard Business School Pr, 1997. Hardcover. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory # 0071038671D