Seeing Differently: Insights on Innovations (Harvard Business Review Book Series)

 
9780071038676: Seeing Differently: Insights on Innovations (Harvard Business Review Book Series)

For the past decade, John Seely Brown's distinctive vision of how technology affects learning and work has challenged us to think differently about how we generate ideas and embed innovation in our organizations. Seeing Differently is the author's personal guide to the ideas that will shape the way we innovate into the twenty-first century. A provocative selection of articles from the Harvard Business Review, the book explores the explosive changes in the business environment, especially in the high-technology and information industries: customer needs have shifted, business strategy has been redefined, and established alliances within traditional industry boundaries have replaced clear-cut competitors. In this new context, the articles make the powerful case that business leaders must change their perspective on innovation to honor the rich interplay of art and discipline that innovation requires. They also offer new types of tools-including game theory and options analysis-for understanding how to launch new businesses and create new markets.

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John Seely; Harvard Business School Press
Published by Harvard Business School Pr (1997)
ISBN 10: 0071038671 ISBN 13: 9780071038676
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(Rumford, ME, U.S.A.)
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Book Description Harvard Business School Pr, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071038671

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