Ramneek Kapoor Consumer Behaviour

ISBN 13: 9780071078108

Consumer Behaviour

 
9780071078108: Consumer Behaviour

This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of indian universities andinstitutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.

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Book Description McGraw Hill Education, 2012. Softcover. Book Condition: New. First edition. This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject. TABLE OF CONTENTS: Chapter 1: Consumer Behaviour ? An Introduction Chapter 2: Models Of Consumer Behaviour And Decision Making Chapter 3: Consumer Personality Chapter 4: Consumer Attitude Chapter 5: Consumer Motivation Chapter 6: Consumer Learning And Memory Chapter 7: Consumer Perception Chapter 8: Influence Of Social Classes On Consumer Behaviour Chapter 9: Influence of groups on consumer behavior Chapter 10: Decision Making Process Chapter 11: Consumer Communication Process Chapter 12: Relationship Marketing And Consumer Behaviour Chapter 13: Market Segmentation Chapter 14: Consumerism And Consumer Movements- A historical Perspective Chapter 15: Organisational Customer And Buying Behaviour Printed Pages: 448. Bookseller Inventory # 70145

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Book Description McGraw Hill Education (India) Private Limited. Book Condition: New. 007107810X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # SI9780071078108

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Nnamdi O. Madichie,Ramneek Kapoor
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Book Description McGraw Hill Education, 2012. Softcover. Book Condition: New. First edition. This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject. TABLE OF CONTENTS: Chapter 1: Consumer Behaviour ? An Introduction Chapter 2: Models Of Consumer Behaviour And Decision Making Chapter 3: Consumer Personality Chapter 4: Consumer Attitude Chapter 5: Consumer Motivation Chapter 6: Consumer Learning And Memory Chapter 7: Consumer Perception Chapter 8: Influence Of Social Classes On Consumer Behaviour Chapter 9: Influence of groups on consumer behavior Chapter 10: Decision Making Process Chapter 11: Consumer Communication Process Chapter 12: Relationship Marketing And Consumer Behaviour Chapter 13: Market Segmentation Chapter 14: Consumerism And Consumer Movements- A historical Perspective Chapter 15: Organisational Customer And Buying Behaviour Printed Pages: 448. Bookseller Inventory # 70145

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Book Description Softcover. Book Condition: New. 1st edition. Brand New; Paperback; Black & White Edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INABINIS1466753

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