Business Modeling with Spreadsheets Problems, Principles, and Practice

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9780071078887: Business Modeling with Spreadsheets Problems, Principles, and Practice

The true potential of spreadsheet software lies in their application in problem discovery and situation analysis, which enables business and financial analysts to work rapidly on unstructured problems. Business Modeling with Spreadsheets offers a rich set of business contexts and notes that make learning spreadsheets interesting and acquiring of skills more effective and enduring.
Arises from the authors extensive experience in teaching spreadsheet modeling in undergraduate s and master s courses in SMU, this book is wholly dedicated to the art of exploratory spreadsheet modeling. Unlike other books, it is designed to be modeling-centric, i.e. using the spreadsheet mainly as a computing tool. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice. Undergraduates, graduate students and professionals whose work involves managing business development, finance, accounting and operations will find this book a refreshing learning guide and handy reference resource. The book now offers 101 spreadsheet exercises and tools, and includes a new chapter featuring an additional 101 business challenges that the readers can do as modeling projects. The coverage now spans Excel 2007, Excel 2003, as well as Calc in dedicated sections, making it easier for any person, whether a novice, beginner, or expert user, to learn business modeling using basic and advanced spreadsheet features, as well as programming in Visual Basic for Application and Basic. Completed spreadsheet workbooks in all three spreadsheet versions are also provided.

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About the Author:

Thin-Yin LEONG (PhD, Massachusetts Institute of Technology) Dr Leong is Practice Associate Professor of Information Systems at the Singapore Management University and was also Associate Dean (Strategic Planning and Initiatives) of the School of Information Systems. A/P Leong was formerly a faculty member of the National University of Singapore s Business School. Over the years, he had taught courses in operations management, logistics and supply chain management, and business spreadsheet modeling in undergraduate, MBA, and executive programs. In between academia, A/P Leong had spent more than a decade in the industry and was last Senior Vice-President (Information Technology) with the port operator that runs the world s busiest container terminal, where he spearheaded its operations improvements, and systems and technology development. He also provided many models which supported management decisions in strategy, capacity development, operational planning and scheduling, and financial and tax issues. One of his current pet teaching and research interests is spreadsheet modeling and analysis, leveraging his past experience for research as well as industry applications. Although he is in academia, he is active in business consulting and has worked with many multinational corporations and local companies, particularly those in the electronics, petrochemical, medical, hospitality, banking, cargo logistics, passenger transport, and government sectors.
Michelle CHEONG (PhD, Nanyang Technological University Singapore-MIT Alliance, Innovations in Manufacturing Systems and Technology Program) Dr Cheong is Practice Assistant Professor of Information Systems at the Singapore Management University and Director of the School s Masters and Professional Programs. Cheong had worked eight years in the industry developing and implementing enterprise IT solutions for manufacturing companies. She had led teams to develop complex IT systems which were implemented enterprise-wide covering business functions from sales to engineering, inventory management, planning, production, and distribution. She consulted for precision engineering, printing, aerospace, and brewery companies in business process reengineering for IT solutions implementation. During her PhD studies, she taught, as a teaching assistant, a course in analytical methods and flow models. Currently, she teaches the undergraduate spreadsheet modeling course together with the first author. As Director of the School s Masters and Professional Programs, she worked closely with the Dean s office to conceptualize, design, and develop a new master s program, which was successfully launched in 2007.

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