"Seeing is Believing: An Introduction to Visual Communication" uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
"synopsis" may belong to another edition of this title.
Seeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.
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Book Description McGraw-Hill Education / Asia, 2011. Paperback. Book Condition: New. Seeing Is Believing (Asia Higher Education Humanities and Social Sciences Communication) Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780071086080
Book Description McGraw-Hill Education. Soft cover. Book Condition: New. International Edition. New, International Edition, 4th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0071086080
Book Description MC GRAW HILL INTERAMERICANA. Book Condition: New. Bookseller Inventory # 13258747
Book Description McGraw-Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # __0071086080
Book Description MC GRAW HILL EDUCATION (UK), 2017. Book Condition: Nuevo. Seeing Is Believing editado por Mc graw hill education (uk). Bookseller Inventory # 3329981612
Book Description McGraw Hill Higher Education. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-261-08-4826004