"Seeing is Believing: An Introduction to Visual Communication" uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
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Book Description McGraw Hill Higher Education, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # 0071086080
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Book Description MC GRAW HILL EDUCATION (UK), 2017. Book Condition: Nuevo. Seeing Is Believing editado por Mc graw hill education (uk). Bookseller Inventory # 3329981612
Book Description McGraw Hill Higher Education. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-261-08-4826004