Karl Ulrich Product Design and Development

ISBN 13: 9780071086950

Product Design and Development

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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, "Product Design and Development" by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

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About the Author:

Karl Ulrich (Philadelphia, PA) is a professor at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) is a professor at the Massachusetts Institute of Technology - both in the MIT Sloan School of Management and in the MIT School of Engineering.

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9780073101422: Product Design and Development, 4th Edition

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ISBN 10:  0073101427 ISBN 13:  9780073101422
Publisher: McGraw-Hill, 2007
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