Valarie A. Zeithaml Services Marketing

ISBN 13: 9780071086967

Services Marketing

 
9780071086967: Services Marketing

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

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About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

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Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
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Sell Yours Current listings | Items I've sold | List an item for sale | Bulk Upload | Add product | Edit product | Payment History | Rating history | Bulk Status Update | Orders Export Your item will now be listed for sale at $60.36 Services Marketing Services Marketing By Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler Paperback (USA), May 2012 21 New or Used from 54.99 List another item for sale
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Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler
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