Valarie A. Zeithaml Services Marketing

ISBN 13: 9780071086967

Services Marketing

 
9780071086967: Services Marketing
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"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

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About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

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Sell Yours Current listings | Items I've sold | List an item for sale | Bulk Upload | Add product | Edit product | Payment History | Rating history | Bulk Status Update | Orders Export Your item will now be listed for sale at $60.36 Services Marketing Services Marketing By Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler Paperback (USA), May 2012 21 New or Used from 54.99 List another item for sale
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Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Condition: New. 6th edition. Language: English. Brand new Book. Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow&#39s businesses as they attempt to build strong relationships with their customers. Seller Inventory # AAZ9780071086967

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Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Condition: New. 6th edition. Language: English . Brand New Book. Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow#39s businesses as they attempt to build strong relationships with their customers. Seller Inventory # AAZ9780071086967

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