9780071100809: Investments
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"Investments: Analysis and Behavior, 2e" is the first textbook to integrate exciting new developments from the field of behavioural finance in a comprehensive and balanced introduction to the field of investments. Since behavioural is intertwined in all aspects of investing, this text does just that. "Investments: Analysis and Behavior" is written from a unique perspective that will provide students with knowledge of investment analytical tools and an understanding of the forces that drive the industry.

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