Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge

4 avg rating
( 3 ratings by GoodReads )
 
9780071108119: Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

"synopsis" may belong to another edition of this title.

About the Author:

Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior. Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom's previous affiliations include the University of Memphis and the University of Kentucky. Tom has won numerous teaching and research awards, and has been published extensively in professional journals. His research interests include selling and sales management. Buddy LaForge (DBA, University of Tennessee) is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review. His work has also been extensively published in journals, and he serves on many boards and advisory councils. His research interests include marketing education and sales management.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bearden, William O.
Published by McGraw-Hill Education (2006)
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0071108114

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.98
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Bearden, William O.
Published by McGraw-Hill Education (2006)
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 71108114

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Bearden, William O.
Published by McGraw-Hill (2005)
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Softcover Quantity Available: 1
International Edition
Seller
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2005. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![8119MG Marketing]. Bookseller Inventory # 007110811401243

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.78
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Bearden, William O.
Published by McGraw-Hill (2005)
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Softcover Quantity Available: 1
International Edition
Seller
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description McGraw-Hill, 2005. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![8119MG Marketing]. Bookseller Inventory # 007110811401243

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.99
Convert Currency

Add to Basket

Shipping: US$ 2.10
From Australia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Bearden, William O.
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Quantity Available: 2
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABEBOOK-1659

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.17
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

6.

Bearden, William O.
Published by McGraw-Hill Education (2006)
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2006. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-132-41-8506008

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.52
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Bearden, William O.
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Softcover Quantity Available: 2
International Edition
Seller
ABC College Bookstore
(subang jaya, SE, Malaysia)
Rating
[?]

Book Description Softcover. Book Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Bookseller Inventory # 9780071108119

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.24
Convert Currency

Add to Basket

Shipping: US$ 12.00
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Bearden, William O.
Published by McGraw Hill Higher Education
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw Hill Higher Education. Soft cover. Book Condition: New. New, CD, Code, 5th Edition, International Edition . Bookseller Inventory # 0071108114

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.95
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds

9.

Bearden, William O.
Published by The McGraw-Hill Company
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Quantity Available: 2
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 7631232

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 68.38
Convert Currency

Add to Basket

Shipping: US$ 6.81
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Bearden, William O.
Published by McGraw-Hill Higher Education 01/12/2005 (2005)
ISBN 10: 0071108114 ISBN 13: 9780071108119
New Quantity Available: 1
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Higher Education 01/12/2005, 2005. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780071108119

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 131.14
Convert Currency

Add to Basket

Shipping: US$ 1.55
From United Kingdom to U.S.A.
Destination, Rates & Speeds