Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)

3.73 avg rating
( 59 ratings by Goodreads )
 
9780071111775: Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)

"Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.

"synopsis" may belong to another edition of this title.

About the Author:

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 384.99
US$ 62.36

Convert Currency

Shipping: US$ 2.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Peter, J. Paul, Olson, Jerry C.
Published by Mcgraw-Hill (Tx) (2004)
ISBN 10: 0071111778 ISBN 13: 9780071111775
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill (Tx), 2004. Paperback. Book Condition: New. Bookseller Inventory # P110071111778

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.36
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

J. Paul Peter, Jerry Olson
Published by McGraw-Hill (2005)
ISBN 10: 0071111778 ISBN 13: 9780071111775
New Softcover Quantity Available: 1
International Edition
Seller
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2005. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![1778MG ConsumerBehavMarket]. Bookseller Inventory # 007111177800232

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.90
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

J. Paul Peter, Jerry Olson
Published by McGraw-Hill (2005)
ISBN 10: 0071111778 ISBN 13: 9780071111775
New Softcover Quantity Available: 1
International Edition
Seller
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description McGraw-Hill, 2005. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![1778MG ConsumerBehavMarket]. Bookseller Inventory # 007111177800232

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.68
Convert Currency

Add to Basket

Shipping: FREE
From Australia to U.S.A.
Destination, Rates & Speeds

4.

Peter, J. Paul; Olson, Jerry C.
Published by Mcgraw-Hill (Tx)
ISBN 10: 0071111778 ISBN 13: 9780071111775
New PAPERBACK Quantity Available: 1
Seller
Great Book Deals
(PATIALA, PUNJA, India)
Rating
[?]

Book Description Mcgraw-Hill (Tx). PAPERBACK. Book Condition: New. 0071111778. Bookseller Inventory # UNIV-ASI-9780071111775

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.76
Convert Currency

Add to Basket

Shipping: US$ 4.64
From India to U.S.A.
Destination, Rates & Speeds

5.

J. Paul Peter, Jerry C. Olson
Published by Mcgraw-Hill (Tx) (2004)
ISBN 10: 0071111778 ISBN 13: 9780071111775
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill (Tx), 2004. Paperback. Book Condition: New. 7th. Bookseller Inventory # DADAX0071111778

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 505.41
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds