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Synopsis
New chapters in this 12th edition demonstrate the authors' commitment to the most up-to-date conceptual coverage. Given the modern economy, most strategy discussion books need to include internet economy discussions to be complete. This 12th edition takes a look at the strategies for competing in globalizing markets. In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. Instructor presentation manager CD-ROM is new to this edition, The Presentation Manager allows instructors to create classroom presentations using PowerPoint, videos, and all the print supplements.
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About the Author
Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues. A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
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- PublisherHigher Education
- Publication date2004
- ISBN 10 0071112049
- ISBN 13 9780071112048
- BindingPaperback
- Number of pages640
- Rating
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Crafting and Executing Strategy: Text and Readings
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ISBN 10: 0071112049
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