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This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the mini-mnes boxed examples.
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About the Author:
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
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- PublisherMcGraw-Hill Publishing Co.
- Publication date2005
- ISBN 10 0071115560
- ISBN 13 9780071115568
- BindingPaperback
- Rating
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International Business: The Challenge of Global Competition (tenth edition)
Published by
Mcgraw-Hill Publishing Co.
(2006)
ISBN 10: 0071115560
ISBN 13: 9780071115568
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780071115568. Seller Inventory # 9408321
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International Business: The Challenge of Global Competition
Published by
Mcgraw-Hill Publishing Co.
(2006)
ISBN 10: 0071115560
ISBN 13: 9780071115568
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780071115568. Seller Inventory # 9706089
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International Business With World Map, Student Cd and Cesim
Published by
McGraw-Hill Education
(2005)
ISBN 10: 0071115560
ISBN 13: 9780071115568
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Hardcover
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Book Description Hardcover. Condition: Used: Good. Seller Inventory # SONG0071115560
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International business. The challenge of global competition.
Published by
Boston, McGraw-Hill/Irwin
(2006)
ISBN 10: 0071115560
ISBN 13: 9780071115568
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Softcover
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Book Description Softcover. 10. ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-5332 9780071115568 Sprache: Englisch Gewicht in Gramm: 1100. Seller Inventory # 2379063
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International business. The challenge of global competition.
Published by
Boston, McGraw-Hill/Irwin
(2006)
ISBN 10: 0071115560
ISBN 13: 9780071115568
Used
Softcover
Quantity: 4
Seller:
Rating
Book Description Softcover. 10. ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-7322 9780071115568 Sprache: Englisch Gewicht in Gramm: 1550. Seller Inventory # 2381141
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