Marketing With Cd-Rom and Powerweb - Softcover

Hartley Kerin; Steven W. Hartley; William Rudelius; Eric N. Berkowitz

3.2

195 ratings by Goodreads

9780071116091: Marketing With Cd-Rom and Powerweb

Softcover

ISBN 10: 0071116095 ISBN 13: 9780071116091

Publisher: McGraw-Hill, 2005

View all copies of this ISBN edition:

"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.

"synopsis" may belong to another edition of this title.