Marketing Strategy

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9780071116749: Marketing Strategy

"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Harper W. Boyd, John Mullins, Orville C. Walker
ISBN 10: 0071116745 ISBN 13: 9780071116749
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Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 435251

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Walker, Orville C.; Mullins, John W.; Boyd, Jr. Harper W.
Published by McGraw-Hill Education (ISE Editions) (2005)
ISBN 10: 0071116745 ISBN 13: 9780071116749
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Book Description McGraw-Hill Education (ISE Editions), 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 71116745

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Harper W. Boyd, John Mullins, Orville C. Walker
ISBN 10: 0071116745 ISBN 13: 9780071116749
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PRIORITY BOOKS
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Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 435245

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Harper W. Boyd, John Mullins, Orville C. Walker
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Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 4186

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Walker, Orville C.
Published by McGraw-Hill Education (ISE Editions) (2005)
ISBN 10: 0071116745 ISBN 13: 9780071116749
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Book Description McGraw-Hill Education (ISE Editions), 2005. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-132-54-8906008

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Walker, Orville C.; Mullins, John; Harper W, Jr. Boyd
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Book Description McGraw-Hill Education (ISE Editions). PAPERBACK. Book Condition: New. 0071116745 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003577

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