Marketing Strategy

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9780071116749: Marketing Strategy
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"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Harper W. Boyd, John Mullins, Orville C. Walker
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Book Description Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 435251

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Harper W. Boyd, John Mullins, Orville C. Walker
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Orville C. Walker, John Mullins, Jr. Harper W Boyd,
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Walker, Orville C.; Mullins, John; Harper W, Jr. Boyd
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Orville C. Walker; John W. Mullins; Jr. Harper W. Boyd
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