Items related to Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin...
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.
"synopsis" may belong to another edition of this title.
About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education - Europe
- Publication date2001
- ISBN 10 0071121110
- ISBN 13 9780071121118
- BindingPaperback
- Number of pages576
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want