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"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
"synopsis" may belong to another edition of this title.
About the Author:
F. Warren McFarlan, the Albert H. Gordon Professor of Business Administration, joined the Harvard Business School faculty in 1962.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date2002
- ISBN 10 0071122923
- ISBN 13 9780071122924
- BindingPaperback
- Edition number6
- Number of pages726
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Corporate Information Strategy and Management : Text and Cases
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Corporate Information Strategy and Management: Text and Cases
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Corporate Information Strategy and Management: Text and Cases
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Corporate Information Strategy and Management: Text and Cases
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Corporate Information Strategy and Management: Text and Cases
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Corporate Information Strategy and Management: Text and Cases
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