Sid Huff Cases in Electronic Commerce

ISBN 13: 9780071123525

Cases in Electronic Commerce

 
9780071123525: Cases in Electronic Commerce

"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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Sid Huff
Published by McGraw-Hill Publishing Co. (2001)
ISBN 10: 0071123520 ISBN 13: 9780071123525
New Paperback Quantity Available: 1
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Book Description McGraw-Hill Publishing Co., 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M0071123520

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