Sid Huff Cases in Electronic Commerce

ISBN 13: 9780071123525

Cases in Electronic Commerce

 
9780071123525: Cases in Electronic Commerce
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"Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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9780072457315: Cases in Electronic Commerce

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ISBN 10:  0072457317 ISBN 13:  9780072457315
Publisher: McGraw-Hill/Irwin, 2001
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Sid Huff
Published by McGraw-Hill Education - Europe (2001)
ISBN 10: 0071123520 ISBN 13: 9780071123525
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