Global Marketing Strategy

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9780071132770: Global Marketing Strategy

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.

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Douglas, Susan P.; Craig, C.Samuel
Published by McGraw-Hill Education (ISE Editions)
ISBN 10: 0071132775 ISBN 13: 9780071132770
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Douglas, Susan P.; Craig, C.Samuel
Published by McGraw-Hill Education (ISE Editions) (1995)
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Book Description McGraw-Hill Education (ISE Editions), 1995. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 5650743

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